The Ford Edge, a popular mid-size SUV, has enjoyed a significant run in the market. However, Ford has announced that it will be discontinuing the Edge after the 2023 model year. This has left many wondering: what's next? What will Ford offer as a replacement for the Edge in its lineup? The answer isn't a single, direct replacement, but rather a strategic shift in their SUV offerings.
Instead of a one-to-one replacement, Ford is focusing on strengthening its presence in other segments to capture a broader range of customer needs. This strategy leverages existing models and introduces new ones to fill the gap left by the Edge.
What Models Will Fill the Edge's Place?
Ford isn't simply abandoning the mid-size SUV market. Instead, they are strategically repositioning themselves. The existing Ford Explorer and the upcoming all-electric Ford Explorer EV will play a significant role in capturing the market share previously held by the Edge. These models offer a blend of size, features, and capability that appeal to a similar customer base.
Here's a closer look at how these models are stepping up to meet the needs previously fulfilled by the Edge:
The Ford Explorer: A Bigger Brother Stepping Up
The Ford Explorer is larger than the Edge, offering more passenger and cargo space. This makes it a suitable option for families or those needing more room. While not a direct replacement in size, the Explorer's features and capabilities align well with what many Edge owners valued. The Explorer offers a broader range of trims and powertrain options, including hybrid versions, catering to a diverse range of preferences and budgets.
The All-Electric Ford Explorer EV: The Future of Ford SUVs
The upcoming all-electric Ford Explorer EV represents Ford's commitment to the future of electric vehicles. It offers a modern, technology-driven experience, aiming to attract environmentally conscious buyers while delivering the space and features expected from a mid-size SUV. Its EV powertrain will provide a distinct driving experience compared to the Edge's gas-powered engine. This electric option provides another choice within the mid-size SUV segment, diversifying the lineup for a broader range of customers.
Will There Be a Completely New Model?
While Ford hasn't explicitly announced a brand-new model to directly replace the Edge, the possibility remains open. Ford's strategy is dynamic, and future market demands might lead to the development of a new SUV to specifically target a particular niche. However, for now, the focus is on enhancing the existing Explorer lineup and introducing the electric variant.
Why Did Ford Discontinue the Edge?
The decision to discontinue the Ford Edge is likely a result of various factors, including:
- Market Trends: The SUV market is fiercely competitive. The Edge might have faced challenges in standing out against increasingly popular rivals.
- Production Efficiency: Focusing resources on higher-volume models, like the Explorer, can improve efficiency and profitability.
- Electric Vehicle Focus: Ford's increasing emphasis on electric vehicles could have influenced the decision to discontinue the Edge in favor of models like the all-electric Explorer EV.
Frequently Asked Questions (FAQs)
Is the Ford Edge being replaced by a smaller SUV?
No, Ford isn't replacing the Edge with a smaller SUV. The Explorer and the upcoming all-electric Explorer are positioned as alternatives, and while the Explorer is larger, it offers similar features and capabilities.
What will happen to existing Ford Edge owners?
Ford continues to provide service and support for existing Edge owners. The discontinuation of the Edge affects only future production and sales.
When will the Ford Explorer EV be available?
Ford has announced the all-electric Explorer EV is coming soon, but a specific release date hasn't yet been confirmed. It's best to stay up-to-date on Ford's official website for the latest information.
Are there any other Ford SUVs similar to the Edge?
The Ford Explorer is the closest alternative in terms of size and features. The smaller Ford Bronco Sport could also be considered, but it offers a different driving experience, being more of a rugged compact SUV.
In conclusion, Ford's approach to replacing the Ford Edge involves a strategic shift rather than a direct replacement with a single model. The Explorer and the upcoming Explorer EV provide options catering to a wider range of customer preferences, including those previously served by the Edge. The future will reveal if a completely new model emerges to further diversify Ford's SUV lineup.
